"Disable my cookies ? - Well I've bitten the legs off a gingerbread man !"
At the recent Information Commissioners Data protection officers conference and the UK DMA Data Protection event the Information commissioner Christopher Graham highlighted the impact that changes to the privacy and electronic communication regulations would make for organisations.
The changes come into effect on MAY 25th 2011 and result from the implementation of European Union Directive 29 that include focus upon how to gain website users consent for storing cookies. For more background see
Overview on cookies - http://www.allaboutcookies.org/
The Department for Business Innovation and Skills - Implementing the revised EU Electronic Communications Framework - Approach and consultation information http://www.bis.gov.uk/ecommsframework
It appears that opinion on what to do is still in consultation & observers have different perspectives on how and when the law will be implemented
e.g. Financial Times overview or a recent BBC article that Government’s are not ready.
Whilst the legislators determine what sanctions will apply to companies that fail to adequately comply with the legislation it does throw up the question - So what should companies do?
Given web design and setting of cookie's has traditionally been the remit of web design and technical resources many businesses need to undertake a quick review i.e.
- Establish the web sites and microsites for which you have responsibility.
- Understand the cookies that are currently set - Try using browser development tools from Mozilla or Chrome.
- Establish what cookies you want / need to be set and why.
Simultaneously review the privacy policies you have published and see how they equate with actual practice. Whilst most organisations
have published policies, in reality they often have multiple versions, rarely maintained, that do not reflect what they do in practice.
Whilst there is a large education process for consumers to understand cookies and the implications the best way to help your clients and web visitors unsure of what this means is to be transparent and ensure you do as you say you do !