Our name derives from a Rudyard Kipling poem from the Just So stories
I keep six honest serving-men
(They taught me all I knew);
Their names are What and Why and When
And How and Where and Who.
For more info see the Wikipedia entry.
Our logo reflects the inquisitive nature and challenging style but also acknowledges the "Orchestra Conductor" role required to
bring together different departments, expertise and individuals to collaborate effectively in developing and implementing new solutions.
If you are familiar with the concept of Six Thinking Hats you will understand the blue hat.