6sm at Adtech 21-Sept-11

Stef Elliott will be speaking at Adtech in London on 21st September as part of the Institute of Direct Marketing's IDM-Academy.  

The session - What constrains Marketers from driving optimum benefit from their digital strategies? will cover

1. The truths of Technology based Marketing
2. How to map your Digital eco system
3. What Time, Money and resources to focus where
4. Establishing the scope & value of customer data – Fair exchange is no robbery

With fragmenting technical and media platforms there are key disciplines to help Marketers better provide customer focussed commercial initiatives. The purpose of this session is to provide attendees with an overview of the changing digital eco system to help them map their own capabilities. It is aimed at giving attendees a better understanding of the questions to address to develop and enhance your digital strategies.

Register for Adtech Here

Comment

Was this helpful?
No Very

Name (optional)

Website (optional)

Email Address (optional)

Enter Word Verification in box below

Comment (optional)