6sm present at Institute of Directors event
On the day President Barack Obama was inaugurated as the 44th US President, Six Serving Men MD Stefan Elliott ran a session on Accountable Marketing for
the Institue of Directors.
The Key focus of the presentation highlighted how Barack Obama had built his campaign success on a well planned and implemented Digital Strategy. Contrasting
this with the recent plight of Woolworths highlighted the neccesity for organisations to utilise effectively the Digital channel.