SWOT to So What for Institute of Directors


Stef Elliott presented a thought provoking session to an audience from the  Institute of Directors at the Nottingham Conference Centre, Nottingham on Thursday 21st February.

The session was targeted at helping business owners to better understand the business benefits and risks associated with Social Media.  Over sixty attendees including six student members of the Institute of Directors were introduced to a number of key business questions and best practice to ensure they can better manage the resources and tools available to them. 

Whether Digital natives or Digital tourists the IoD East Midlands networking lunch, highlighted the importance of applying business disciplines to ensure that activity is linked to Business Strategy - ensuring that the businesses  don't just let the technology tail wag the commercial dog! 

Stef Elliott with Ron Lynch and IOD Student members

Stef Elliott and IoD East Midlands Regional Director, Ron Lynch with six six IoD Student Members from Nottingham Trent University

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