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Barack Obama’s recent election success was built upon a robustly defined & well executed digital strategy. To find out more see our video - The First Internet President

The election result could have been predicted by the engagement shown on the candidates own web pages

Webpage Monthly Unique Visitors

Webpage Monthly Unique Visitors

or on social network sites e.g.

Facebook - Election Night 2008

Facebook - Election Night 2008

that highlight how the Obama digital campaign performed and delivered.

Having a quick view of the UK main political parties current web presence http://www.conservatives.com, http://www.labour.org.uk, or http://www.libdems.org.uk/ highlights that they are all at different stages of digital adoption. 

(Ongoing see how the sites develop by looking at
http://web.archive.org/web/*/http://www.conservatives.com,
http://web.archive.org/web/*/http://www.labour.org.uk 
or, http://web.archive.org/web/*/http://www.libdems.org.uk/)

With UK broadband penetration, developing technology e.g. iPhones etc opening up the web, and the UK population becoming more web proficient, will the web become a key battleground in the next general election ? Whilst our election system is not meant to be ”presidential” the ability of Messer’s Brown, Cameron & Clegg to engage with and be embraced by the UK Digital community will be critical.

To see if / how this pans Six Serving men have set up our election/web monitor http://www.6sm.co.uk/ukwebelection.html & will update this post regularly. Let us know some ideas of the key metrics we should use and we’ll add them as appropriate.

Stef Elliott 03-Jun-2013 2 Comments
Comments
Anonymous commented on 22-Oct-2014 04:42 PM4 out of 5 stars
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