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Scientific AdvertisingClaude C. Hopkins (1866-1932) was one of the great advertising pioneers, and he believed advertising existed only to sell something and should be measurable and justify the results that it produced. It was originally published in 1923. Whilst technological advances have changed the tools available to marketers it highlights laws and insights that are applicable to any medium. (189 KB)

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The First Internet President (574 KB)

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