As we enter 2009 there are a number of articles / posts that look forward and try to predict the new developments that will drive business forward in the coming months. Whilst new technologies develop it’s also a time to take stock on where we’ve come from and re-emphasise established laws and practice.
“The time has come when advertising (insert marketing) has in some hands reached the status of a science – It is based upon fixed principles and is reasonably exact” – The opening words from Claude Hopkins book Scientific Advertising published in 1923.
Published over 85 year ago the book is slightly dated in terms of language and examples but still provides a great guide into the value and principles underlying effective marketing strategies. Now available in the public domain have a look at it yourself and make up your own mind - Scientific Advertising
Whilst technology has (and continues to) rapidly evolve one of the main keys to sucess moving forward is making sure that marketing is managed effectivelyand implemented well - If you are a bad driver in a Mini putting you in a Porsche only means that you will crash alot quicker and when you do the repair bills will be higher!
Let us know what you think.