Six Serving Men Blog

Six Serving Men Blog

This Blog provides views and articles associated with Business & Digital Strategy.

The 1st internet President

Stef Elliott - Wednesday, December 10, 2008

Barack Obama’s recent election success was built upon a robustly defined & well executed digital strategy. To find out more see our video - The First Internet President

The election result could have been predicted by the engagement shown on the candidates own web pages


Webpage Monthly Unique Visitors

or on social network sites e.g.


Facebook - Election Night 2008

that highlight how the Obama digital campaign performed and delivered.

Having a quick view of the UK main political parties current web presence,, or highlights that they are all at different stages of digital adoption. 

(Ongoing see how the sites develop by looking at*/,*/

With UK broadband penetration, developing technology e.g. iPhones etc opening up the web, and the UK population becoming more web proficient, will the web become a key battleground in the next general election ? Whilst our election system is not meant to be ”presidential” the ability of Messer’s Brown, Cameron & Clegg to engage with and be embraced by the UK Digital community will be critical.

To see if / how this pans Six Serving men have set up our election/web monitor & will update this post regularly. Let us know some ideas of the key metrics we should use and we’ll add them as appropriate.

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