Six Serving Men Blog

Six Serving Men Blog

This Blog provides views and articles associated with Business & Digital Strategy.

The 1st internet President

Stef Elliott - Wednesday, December 10, 2008

Barack Obama’s recent election success was built upon a robustly defined & well executed digital strategy. To find out more see our video - The First Internet President

The election result could have been predicted by the engagement shown on the candidates own web pages

obamamccain_sitehits

Webpage Monthly Unique Visitors

or on social network sites e.g.

obamamccain_facebook

Facebook - Election Night 2008

that highlight how the Obama digital campaign performed and delivered.

Having a quick view of the UK main political parties current web presence http://www.conservatives.com, http://www.labour.org.uk, or http://www.libdems.org.uk/ highlights that they are all at different stages of digital adoption. 

(Ongoing see how the sites develop by looking at
http://web.archive.org/web/*/http://www.conservatives.com,
http://web.archive.org/web/*/http://www.labour.org.uk
or, http://web.archive.org/web/*/http://www.libdems.org.uk/)

With UK broadband penetration, developing technology e.g. iPhones etc opening up the web, and the UK population becoming more web proficient, will the web become a key battleground in the next general election ? Whilst our election system is not meant to be ”presidential” the ability of Messer’s Brown, Cameron & Clegg to engage with and be embraced by the UK Digital community will be critical.

To see if / how this pans Six Serving men have set up our election/web monitor http://www.6sm.co.uk/ukwebelection.html & will update this post regularly. Let us know some ideas of the key metrics we should use and we’ll add them as appropriate.

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