What is Digital Effectiveness?

Treating your Digital Capability as an Asset not a cost !

The Internet is now the primary source for customers and prospects to finding information about your business and to interact with your company. Making it a necessity for most businesses to have a Digital presence.

To determine what tools you require it's critical to ensure you understand  

  • Who do you want to communicate with - Who are the target audience ?
  • Why do you want to communicate with them - What are you hoping to achieve.

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This then helps define the tools you should focus upon

  • What tools you use
  • Where you advertise
  • How and when you communicate

A key component of any Digital Strategy is your own website.

  • You MUST own your Website - this means being able to update it and populate it with fresh content
  • You should treat your website as a Sales Person - available 24 hours a day 7 days a week
  • You will never finish your Website - not if you wish to have repeat visitors and have fresh content

It is important that you understand what the main objective of your website are, and is it delivering these effectively?

How can we help ?

As Steve Jobs said "Design is not how it looks ....it’s how (if) it works" and this is key to ensuring you drive benefits from your web activity.

To succeed requires insight into customers' behaviour, the capacity to adjust technology and processes to enhance communications, and the collaboration across your business to ensure customer focused activity aligns with the business goals.

We pro-actively manage the activity to ensure you align your resources to best meet your commercial goals and objectives by

  • Understanding your business goals
  • Setting out clear digital objectives that support your business goals
  • Bringing together offline and online content
  • Establishing agreed SMART Key Performance Indicators for your digital business
  • Co-ordinating the different areas of your business to best support your communication goals
  • Building a clear Digital and Communications Strategy that is tailored to your business goals
  • Establishing the processes to regularly review and refine your Digital capability

To find out more about how we can help you with Digital Effectiveness for your business please  please email us via help@6sm.co.uk or call us on Tel : 0115 837 2663 .

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