Digital Strategy

Doing the right things (and doing things right)! 

All companies have a Digital Strategy, either explicitly defined or more frequently one that has just evolved based upon how they coordinate their digital assets. However not all companies pro-actively manage the process to align the resources available to them to meet their commercial goals and objectives because they
To succeed requires insight into customers' behaviour, the capacity to adjust technology and processes to enhance communications, and the collaboration from business departments to ensure customer focused activity aligns with the business goals. 

Our Strategy review activity focusses upon understanding and developing how your company assets are coordinated to successfully deliver the commercial benefits from your Marketing, Sales and Customer Service. We map your existing capability and identify areas to enhance your capability through developing your platforms, people or processes in line with commercial benefits.

Mapping the Digital Landscape
Digital Landscape
  Within the Techno-babble around websites, Search engine Optimisation, Social media, Mobile apps etc. the simplicity that ultimately your Digital capability is based upon communicating information and enabling customers & prospects to do something is often lost.

People who interact with your company via Digital channels either
  1. Directly - they find your website as they know or have saved your URL, they have downloaded your web app or from a link in an e-Mail you send to them
  2. Indirectly.
    • They may find your website via a third party, Partner Site or Official Body.
    • They may come through a Search Engine or a Social Media portal. 
When they interact with your Digital assets e.g. your website, the outcome will be a variety of actions that could range from
  • Positive e.g. Purchase products , submit an enquiry, Facebook like etc.
  • Negative e.g poor review, Unsubscribe from future communications etc.
  • to Indifferent e.g. Do nothing and just leave. 
Without understanding who your visitors are and what you want them to be able to achieve your company will be unable to measure how successful your Strategy is, or what you can do to enhance it.      

Digital Strategy Management

Managing the Digital Strategy can be a complicated task, 
To succeed your Digital Strategy must benefit from experiential learning i.e. doing, reviewing, and refining your activity based upon actual performance versus your commercial objectives - Understanding what's worked, why and what you could do next. This enables you to interact more effectively through more customised and personalised offerings with customers and drive initiatives based upon data driven decision making.

To find out more about how we can help you plan and execute your Digital Strategy please  please email us via or call us on Tel : 0115 837 2663 .